An effective business card isn’t as simply as listing your name and contact details on a small card, there’s thousands of ways you can format your business card, many options to the information you include and even more ways you can make your business card stand out.
Falling in any of these areas could cost you prospects and hurt your ability to network effectively, don’t worry, we’ve created some business card rules to make sure that your business card reflects your brand and performs will for your business.
Include the most important information
It’s very tempting to overload your business card with lots of information, having too much on your business card will mean that you will lose attention and recipients due to an overload of information. It’s important that you include enough information to interest the recipient and make it memorable.
Although fancy fonts are fun and eye catching, they can also be distracting and unreadable at times, usually business cards aren’t the best place to use fancy fonts. Let your logo be the main eye-catching piece that adds interest and will keep the text simple and straightforward.
It’s common to have full colour text and designs covering you card, but it’s important to avoid the temptation and completely cover every piece of white space. It’s impossible for your recipient to make notes of there’s no space to write or there’s a dark colour covering the surface.
Use special finishing options carefully
There’s many ways to make your business card stand out when it comes to the design, there’s lots of ways to generate attention from your business card by using the finish, for example you could design your card to have features such as rounded edges, hole punched through, embossing, foil accents or simply folds which turn your card into a mini brochure. It’s important that this finish is relevant to the image your portraying you brand to have.
Call to action
Whilst your business card should be plain and simple, it doesn’t mean that you can’t incorporate a call to action. A short message offering a discount can easily direct the recipient to your website or provide a useful tip which is relevant to the reader. If you hit the mark with a specific call to action or other helpful information, you can make your business card a lot more memorable.