Over the last decade or so there has been a dramatic rise of digital publishing and marketing, digital marketing has opened new marketing channels and techniques which have provided agencies with new avenues.
However, when you use both print and digital marketing tactics to compliment each other, both you and your target audience members benefit.
We’ve compiled a few reasons why printed materials can improve your overall marketing strategy…
Reason No.1: Reach a Wider Audience
As well as reaching a key target audience, printed publications also captures the readers attention. People choose to read magazines or print advertisements, meaning the document is thoroughly in their hands – giving total focus. The reader isn’t multi-tasking or allowing the content to glide past them on a screen, which means the reader is engaged with the publication for longer.
Reason No.2: Memorable Products
Well-crafted print media can stand out and make more of a lasting impression. The ability to touch, see and feel a piece of marketing material help your customers or clients remember your business and return after a positive customer experience. Thought and time go into a print publication, making the final product more relevant for a longer period of time.
Reason No.3: Brand Loyalty
Loyal customers help the sustainability of your brand and your business, print materials can go a long way towards helping you build a loyal customer base.
For example, a loyalty card, say you where the owner of a coffee shop offering a loyalty card stating “Buy five coffees, receive a sixth one free” reinforces your customer to return when they feel as though the can receive a unique benefit they can’t get anywhere else, enforcing them to take care of their loyalty card. Although not every business needs loyalty card, but providing promotional materials is a good way to build customer loyalty, in return rewarding you with increased business.
Reason No.4: Generates Sales
Many businesses employ a wide range of marketing methods, including television adverts, digital adverts and print advertisements. While each advertising method has its unique benefits, studies have shown the highest return on investment of all marketing mediums.
Reason No.5: Unlimited Reach
The use of print media covers a versatile range of materials, in-comparison to digital media offering its essence in one experience – a flat, textureless screen. Print media goes further than this and can virtually be performed on anything from business cards to brochures, USB drives to mugs and even vehicles and clothing. Print media can turn anything into a billboard to promote your business, its products, services and brand.
Why Choose Creative Art Ltd?
We can put together any package you wish for your company, with over 10 years’ experience in printing stationery, posters and banners there are not many surfaces Creative Art Ltd cannot print onto. If you are a small to medium company then make sure that you bring all of your printing, whether it is business stationery or advertising campaigns, to Creative Art to ensure that you get the highest quality printing for the lowest possible prices. Why not contact one of our friendly team members today? Optimise your business’s marketing strategy.